OUR DESIGNS ENCOURAGE WOMEN TO CHANGE THE NARRATIVE OF WHAT IT MEANS TO BE A WOMAN—TO LOVE OURSELVES, LOVE OUR BODIES, AND WEAR OUR VAGINAS PROUDLY.
It’s the most radical thing we can do as feminists.
We don’t see feminism as seeking equality by adopting what the male gender has entrenched in our worldview for so long, like wearing blazers and suits, or being more outspoken and aggressive. We see feminism as doing whatever the f*** we want—whether we wear black suits or pink dresses. Whether we’re a powerhouse lawyer or a stay-at-home parent. Whether we’re brash and bold or quietly nurturing.
We believe it’s saying the words PUSSY and CUNT out loud because they’re not ugly words—they’re badass words. Can you name another part of the body that can push out something 10 times its size? Pretty sure a penis can’t do that.
It’s stripping the stigma from what men long ago defined for us.
It’s redefining gender roles to what fits for us as individuals.
It’s loving how your vagina looks.
It’s loving yourself, unconditionally and unwaveringly.
And loving other women for being the unique badasses they are.
Shop the designs that started it all
Since 2006, our pillow has made the rounds at The Vagina Monologues, Passion Parties, and in women's homes everywhere.
Why do dads get all the credit? We make mom hats, made all the more mom cool with yoni power.
"Eat our more often." As we like to say, 'muff said.